The unknown danger of babies wearing bulky coats in car seats

 The unknown danger of babies wearing bulky coats in car seats


Thanks to The Car Seat Lady, a US based car seat safety advocate, there has been an

increased awareness in the US around car seat safety and the dangers of babies and children wearing bulky coats and layers in their car seat. We are now aiming to spread this message over here in the UK!


Why is it important to think carefully about what a child is wearing when in transit?


1) The average puffy coat adds about 4 inches of slack between the child and the harness straps. In a collision, the coat becomes compressed and could allow the child to be flung forward or even ejected from the seat entirely.

2) Thick clothing can make it easier for the child to slip out of the harness straps.

3) When the car gets warm, it is easy for the child to overheat.


The Car Seat Lady has collaborated with popular children’s gear designer, 7 A.M. Enfant and together they have been instrumental in teaching parents about the importance of finding safe alternatives to bulky clothing in car seats.


The 7am Enfant NIDO car-seat baby wrap is a long-awaited step for parents who struggle with wanting more than a hat and blanket on their child while in their car seat.


The NIDO is designed to go over the child when they are strapped in correctly to their seat, keeping them warm and cozy while replacing the need for a winter coat. The clever design features a unique and innovative back oval cutout – eliminating extra layers between the car seat and the baby’s back, while allowing full access to the five-point harness.

Watch the video below to see the NIDO in action




They have also launched the Car Seat Cocoon; a car seat cover that can be placed safely over the car seat itself with a little hole for the baby’s face to peek through. The Cocoon slips simply over the car seat with an elasticated rim. It is warm, cozy and water resistant.








All the other items in the 7am Enfant collection that are compatible with car seats, such as their best selling Blanket212 Evolution and Sac Igloo also have removable velcro back panels so that they can safely be used in the car.


About 7AM Enfant

Founded by French designer Rebecca Campora, 7AM Enfant’s contemporary concept brings together innovation, quality, function and versatility to meet the growing needs of modern parents. Merging style with cutting edge technology, 7AM Enfant provides peace-of-mind for parents and soothing comfort for children enabling families to have more time to focus on bonding with each other. Every 7AM Enfant product is made of the finest materials, features outstanding craftsmanship and is intended to keep children warm and comfortable whilst simplifying all of their outdoor adventures.

You can view the full collection at
Press contact details:
Dani Knapp
0207 175 0681

High-res images can be downloaded from


Posted in New Products | Comments Off on The unknown danger of babies wearing bulky coats in car seats

Probably the best designed Winter jacket in the world

Probably the best designed Winter jacket in the world

A clever 3 in 1 solution to combat all possible British weather, 365 days a year.

How many times have you purchased a jacket in Autumn only to find that by Winter it’s not living up to your expectations? Luckily for parents Polarn O. Pyret of Sweden have designed the best Winter jacket imaginable. This clever jacket will keep children warm and dry in all four seasons and in any possible weather conditions.

Polarn O. Pyret have been designing outerwear especially for children for over 40 years and their Shell and Fleece Jacket combo is the perfect solution for the changeable British weather. The smart lightweight waterproof Shell Jacket (from £55) and lightweight Fleece Jacket (from £38) connect together to create an insulated Winter jacket for children from 6 months to 12 years.

Quality and function underpinned by a philosophy to ‘let children be children’ are Polarn O. Pyret’s design cornerstones. The brand sees harsh weather as a challenge to make stronger and better clothes that stand up to wilder games and more adventures. They believe that children should be able to play outside whatever the weather so they design coats accordingly. In addition to keeping the weather at bay, their outerwear offers freedom of movement using lightweight fabrics, tailored pre-bent sleeves and adjustable waists and hoods. Comfort and safety features include detachable hoods, reflectors on the front, back and sides and chin guards as standard. Their durable fabrics stand up to wear and tear and keep their quality wash after wash.

The brand prides itself on providing unisex colours that do not gender small children and can be handed down from sister to brother. Good for the planet and for the pocket!

These are just some of the details that make a difference.

You can find out more about Polarn O. Pyret’s outerwear and how they put the garments to the test on real children here

Polarn O. Pyret of Sweden have 17 stores and e-commerce across the UK and Ireland. Also available at John Lewis and House of Fraser online and

Posted in New Products | Comments Off on Probably the best designed Winter jacket in the world

New products at John Lewis

John Lewis added hundreds of new lines

John Lewis Wedge Changing Mat, White

John Lewis Wedge Changing Mat, White £15.00
Our plain white baby changing mat is shaped so that the cushioning is deeper at the edges to keep your baby in the middle. It has a pthalate-free PVC cover with foam interior padding.

Continue reading

Posted in John Lewis, New Products | Comments Off on New products at John Lewis

Price reductions at John Lewis

John Lewis reduced the price on these items today

JJ Cole 2-in-1 Mirror and iPad Holder

JJ Cole 2-in-1 Mirror and iPad Holder was £14.99 now £9.99
Perfect for keeping an eye on baby while they are in a rear facing car seat. Doubles as a travel iPad holder which is perfect for long journeys.

Continue reading

Posted in John Lewis, Price Reductions | Comments Off on Price reductions at John Lewis

New products at John Lewis

John Lewis has these new lines today

John Lewis Heirloom Collection Cot Bumper

John Lewis Heirloom Collection Cot Bumper £40.00
This cot bumper from the John Lewis Heirloom Collection is a beautifully detailed cot/cotbed bumper with embroidery detail in 100% 200 thread count cotton. This item makes a great gift that can be passed down the generations.

Continue reading

Posted in John Lewis, New Products | Comments Off on New products at John Lewis

Price reductions at John Lewis

Reduced price on products today at John Lewis

Melissa & Doug Fold & Go Barn

Melissa & Doug Fold & Go Barn was £34.99 now £33.06
Young farmers can enjoy plenty of fun down on the farm fun with this fully assembled barn. Made from wood, this New England-style barn features 2 stories and 7 realistic plastic farm animals, a wooden ladder and folding fencing. The chunky handles also let you take this little bit of rural life wherever you go – even in town!

Continue reading

Posted in John Lewis, Price Reductions | Comments Off on Price reductions at John Lewis

New products at John Lewis

New items added today at John Lewis

BabyStyle Oyster Carrycot Colour Pack

BabyStyle Oyster Carrycot Colour Pack £20.00
Transform your Oyster carrycot with a splash of colour. This colour pack includes a colour coordinated zip on the hood and apron, in a matching re-usable carry bag. H42cm x W42cm x L8cm.

Continue reading

Posted in John Lewis, New Products | Comments Off on New products at John Lewis

Get little ones ready for the ski season with Polarn O. Pyret’s top tips

Get little ones ready for the ski season with Polarn O. Pyret’s top tips

Getting the whole family up and out and well prepared for a long day in cold weather can be as challenging as your very first snow plough. Here are a few tips from Polarn O. Pyret to make life a little bit easier:

·      Before your holiday, talk through cold weather layering systems and explain it to your children. This will make the getting ready chore easier from day one.

·      Get your little ones self–dressing – practice before you go by making a clothes train.

·      Practice taking off and hanging up to dry at the end of the day…it is your holiday too!

·      Use layers and overalls when it is freezing in the UK, it doesn’t have to be snowing to appreciate warm clothing.

·      Invest in outerwear that is easy to put on and take off. Show your children how to roll down their overall and tie the arms around the waist, handy at lunch time.

Recommended layers and outerwear features especially for children:

 Layer 1 – Next to the skin

 • Polyester thermals are best for active kids because they’ll wick moisture away from the skin when they sweat.

• Merino wool thermals are ideal for colder than -3C, for less active kids and for non-skiers.

• Knitted wool socks are so much warmer than cotton in cold weather. Knee highs are essential for ski-boots.

• Inner Gloves will add an extra layer of warmth if you are expecting temperatures below -3C.

• Merino or fleece balaclava or beanie hat should be thin enough to wear under a ski helmet.

• Neck-warmers or ‘fake polos’ are a warm and safe alternative to scarves.

Cotton is not recommended because it retains moisture without locking in warm air making the wearer feel cold.

View all layer 1 products here…

Layer 2 – Middle

• Polyester fleece is ideal for all temperatures as it is warm yet breathable. Remove and stash in a backpack when the sun comes out.

• Merino wool can also be worn as a middle layer, this natural insulator will lock the heat in.

Avoid heavy knitted wool sweaters as they are too restrictive and not breathable enough.

View all layer 2 products here…

 Layer 3 – Outerwear

 • Waterproof ratings greater than a water-pillar of 10,000 are best for kids as they tend to spend lots of time playing on their knees, seats and backs.

 • Snow-tight, look out for elastic ribs at sleeves, snowgaitors, footstraps and adjustable waists.

 • Padded outerwear is best for younger children, and also for older skiers when the weather is below freezing.

 • Lift pass pockets and chest pockets with large handy zip pulls make life easier.

 • Hard wearing fabric that can withstand plenty of ground contact will last for the next child…and the next!

 • Lightweight fabrics and pre-shaped arm sleeves and knees will not restrict movement.

 • Windproof fabrics should also be breathable to maintain a comfortable body temperature.

 • Reflectives front and back enhance safety for apres ski excursions.

 • Comfortable and safe features such as chin protectors and detachable hoods are a must for young children, especially around button and chair lifts.

 • Easy to clean, an anti-dirt finish with a wipeable surface and machine washable materials make life easier for everyone.

 View all layer 3 products here…


 • Helmets for all the family.

• Ski goggles.

• Ski harness for very young children – if they are sturdy enough to ski.

• Skiwear with practical features such as lift pass pocket and adjustable cuffs on salopettes, so they are easy to get on and off with boots on.

• Skiwear with 360-degree reflectors so you can be seen when dusk descends.

• Underlayers that wick away moisture. Wool is especially good. Taking two sets is advisable.

• Face mask/balaclava in case of very cold weather.

• Thinner wool socks that do not wrinkle in boots.

• A good intermediate layer for cold winter weeks. An intermediate layer of fleece or a wool blend will keep children warm all day.

• Ski gloves that you can fasten and unfasten boots easily while wearing.

• A back plate offers good protection if your children are a bit more daring on the slopes.

• Family games for evenings. Yazy, UNO and card games are obvious favourites.

• Sun block – if you are skiing in spring, the sun can be strong reflecting from the white snow.

• Sledges and hot sheet sledges.

• Take raisins, energy bars, biscuits and drinks with you on the slopes for a quick energy boost.

• Action cams – are available that you can fit to a helmet or ski pole. They will produce fantastic footage that you can watch when you get back home again

• Familiarise yourself with the ski system – discuss where you are going to go and which slopes you intend to ski on in advance. Plan and think together.

• Car bag – let your children pack their own bag with things for the car journey. Then it won’t be so infinitely loooooooong. Book, pens, iPad with films, earbuds and small toy figures will go a long way. Take frequent breaks to stretch your legs and explore new places on the way to the ski resort.

Fun and games on the slopes

• Follow the leader – suitable for all – and real fun if you are a bigger group.

• Meatballs and spaghetti. A good balancing exercise where you bend your knees on the slope and then stretch up like a stick of spaghetti.

• Build small jumps that you can ski over.

• Build snowmen and create your own little ski resort.

• Hold a build a snowman competition – the one most like Olaf in Frozen wins.

• Take hot sheet sledges and hold a family race – the winner gets 100 hugs.

• Bored on the chairlift? Think of as many words as you can that start with A, B, C etc or count the chairlift pylons as you pass them.

Posted in New Products | Comments Off on Get little ones ready for the ski season with Polarn O. Pyret’s top tips

Price reductions at John Lewis

Reduced price on lines today at John Lewis

Peter Rabbit Push-Along Toy

Peter Rabbit Push-Along Toy was £12.95 now £9.99
This wonderful wooden toy from Orange Tree is a colourful and engaging pre-school toy for fans of Peter Rabbit. In top-quality wooden materials and vivid colours, the adorable Peter Rabbit figure runs along as you push him forward. Colourful wooden beads make an infectious clacking sound as you play.

Continue reading

Posted in John Lewis, Price Reductions | Comments Off on Price reductions at John Lewis

New products at John Lewis

New products added today at John Lewis

VTech Toot-Toot Animals, 3 Pack

VTech Toot-Toot Animals, 3 Pack £19.97
Build up a farmyard of different animals with this Toot-Toot 3-pack of a pig, sheep and cow. At the push of a button, each pretty animal has their own fun phrases, realistic sound effects, sing-along songs and melodies! Your child will learn about each mammal, develop their motor skills and explore their imagination. These also respond to Smart Point locations in other Toot-Toot play sets (sold separately).

Continue reading

Posted in John Lewis, New Products | Comments Off on New products at John Lewis