Iconic Swedish brand Polarn O. Pyret are celebrating their 40 year anniversary with the launch of their Same Difference rainbow collection.
For forty years, Polarn O. Pyret has created clothes that allow children to be children. Since their first striped t-shirt in 1976 they have always had a child’s perspective in mind. The brand has spent the past four decades challenging gender roles and prides itself on providing unisex colours and patterns that can be handed down easily.
To celebrate their 40 year milestone they have especially designed a capsule collection of organic rainbow print clothing. The Same Difference collection celebrates Polarn O. Pyret’s iconic unisex stripes in all their glory.
“We wanted to celebrate our anniversary with these bright and vibrant stripes that would appeal to both boys and girls, which is why we named the collection Same Difference. We don’t feel that children should be definied by their gender or the clothes that they wear. We simply want our clothing to be playful, comfortable and durable, which is what the Same Difference collection is all about.” says Karina Lundell, Head of Design at Polarn O. Pyret.
Consisting of 5 garments that can be mixed and matched or worn as seperates, all the garments are made from the softest organic cotton and every detail has been designed with family life in mind. Adjustable drawstring waists, extra soft seams that don’t chafe and popper openings for easy dressing and nappy changing are just some of the details that make Polarn O. Pyret Sweden’s best loved children’s clothing brand.
The Same Difference collection will be available from the 01st of June 2016 in Polarn O. Pyret’s 17 stores and concessions across the UK and Ireland. It will also be available online at www.polarnopyret.co.uk as well as John Lewis and House of Fraser online.
You can find out more about Polarn O. Pyret’s colourful 40 year journey here
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